Service
Google Ads
Search is the closest thing to a buying signal in paid media. It still fails when match types, negatives, and landing pages are treated as afterthoughts.
Search, Performance Max, and remarketing structured so high-intent queries fund pipeline instead of inflating impression share.
What you get
Clear deliverables — not a vague “growth package”.
- Query-level control on branded and non-branded search
- Landing pages that match the query — not a generic homepage dump
- PMax only where conversion data is worth feeding
- Negative lists and brand protection before any budget increase
How we work
- 01
Keyword and intent map
We separate research, comparison, and purchase language. Each cluster gets its own ads and page job.
- 02
Account hygiene
Negatives, brand protection, geo, and conversion actions before we talk about scale.
- 03
Iterate on RSA and LP
Copy and page tests beat bid-only optimisation once tracking is trustworthy.
Questions founders ask
- Will you use Performance Max from day one?
- Only if there is enough conversion history and a clear asset group. Otherwise we start with Search so you can see which queries pay.
- Do you manage Shopping or only Search?
- We manage Search, remarketing, and Shopping / PMax when the catalogue and feed quality support it. Feed hygiene is part of the scope when products are involved.
Related work
Related services
Related reading
- Google Ads structure for service businessesSeparate brand, research, and purchase-intent search so your sales team inherits conversations — not a pile of cheap form fills.
- SEO, paid, or both: a decision guide for growing brandsA practical way to choose between SEO, paid media, and WhatsApp — based on payback time, sales capacity, and whether demand already exists.
Next step
Want this practice on your account?
Share the constraint and the number that matters. We reply from a human — with a clear yes, no, or “not yet”.